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REINVENTING NIGHTLIFE:

 

HOW VEGAS STAYS ON TOP OF THE GAME WITH NEW SPACES, SOUNDS, AND STARS
by Brock Radke of Las Vegas Weekly

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Over the past decade, the nightclub business has become a truly ubiquitous part of Las Vegas entertainment. You come to Vegas, you go to a club. One cannot be untangled from the other. You used to cut up your casino time with dinner and a show; now you recover from the club by shopping, eating and maybe gambling a bit before you start partying again. If you doubt the draw of Vegas nightlife, check that line of cars flooding in on the 15 from California on Fridays, youthful drivers and passengers looking up at billboards advertising the weekend’s headlining superstar DJs.

And it was just 20 years ago that Vegas clubs began making the jump from more alternative experiences like Club Utopia and the Drink into the casinos they now rule. Club Rio opened in 1995, followed quickly by Studio 54, Ra, Baby’s, C2K, Drai’s Afterhours and more. Those were the predecessors to today’s landscape, in which Nightclub & Bar Media Group finds seven of the top 10 revenue-generating clubs in the country: XS, Hakkasan, Marquee, Tao, Surrender, Hyde and Lavo.

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